ABOUT
I’m a Gen Z brand storyteller, social strategist, and creative marketer based in NYC, blending cultural fluency with luxury sensibility. As a 20-something with a passion for music, fashion, and bespoke experiences, I bring a fresh, authentic perspective to digital storytelling.
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Currently, I help lead social media and content strategy for The Ritz-Carlton and The Luxury Collection, partnering with global teams to shape brand presence across platforms. My work is rooted in an understanding of Gen Z nuance and the power of authenticity: just as my favorite creators and artists embrace vulnerability, I believe brands should reflect that same honesty to build meaningful connection.
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Whether collaborating with creators or curating hospitality-driven experiences, I aim to craft content that inspires, resonates, and feels distinctly human - always with a people-first mindset and an eye toward what’s next.
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SKILLS & EXPERTISE
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Lo-fi videography & photography (iPhone-first creative)
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Social media strategy & content planning
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Luxury brand storytelling
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Gen Z cultural insight & trend forecasting
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Creator collaboration & briefing
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Influencer management & relationship building
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Short-form video production & editing
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On-site content capture for hotels & experiences
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Copywriting for social & digital platforms
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Visual direction & aesthetic development
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Community engagement & audience growth
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Influencer marketing coordination
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Social analytics & performance insights
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Cross-functional partnership & global brand alignment